A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 words

A Report on Social merc baseball gloveise Campaign - Essay ExampleThe spread of human immunodeficiency virus and AIDS is mainly caused by social and wellness problems, therefore social marketing offers mechanisms for solving such problems through encouraging people to live healthier lifestyles. According to Kotler & Roberto (1989) Rogers (1995), the idea of diffusion and social marketing has been transformed to form strategies for use by the national throughout Asia, Africa, North America and south America. According to the United Nations, in the past two decades 60 one thousand thousand people have been infected by human immunodeficiency virus/AIDS and chronicleedly 20 million deaths have been reported. Ninety-five percent of the infected population presently live in developing countries. The report on the Global HIV/AIDS Epidemic, UNAIDS (2002) warned that unless prevention and treatment measures are put in identify and followed diligently, over 68 million people would die in the next 20 years. Established cases of HIV/AIDS infection have enlarged in occurrence throughout different region and legion(predicate) countries report severe HIV pandemics amongst injecting drug users (IDUs). The countries with high oftenness of HIV infections among IDUs are Myanmar, Thailand, Indonesia, Nepal, Malaysia, Vietnam, China, India and Iran. Justification angiotensin-converting enzyme of the major HIV/AIDS epidemic accelerants is the drug abuse and misuse. The major barrier in the encounter against new HIV infections, recent drug use and emerging responses is the limited up-to date information on the magnitude of the problem. Reports across several countries on the number of HIV infection cases show drastic increase among IDUs. Countries in transition and especially developing countries are extremely susceptible to drug abuse and the risks associated therewith, lot serious burden on already frail health and social facilities. UNAIDS (2002) and WHO (2004) state t hat there was and cool off is the potential for a main outbreak of HIV among the IDUs particularly in Russia and bordering countries in the Eastern europium and in other numerous countries especially across Asia. In some countries with high HIV frequency among the IDUs, HIV prevention measures have been implemented however reports of low effective impact ability upon epidemic among the IDUs is due to their limited availability and thus receive few drug users. On the other hand some assessed countries are yet to enact policies that specifically address HIV/AIDS issues affecting the IDUs. most countries rarely address the issue before it becomes an epidemic and therefore the policy makers and programs tasked with the drug use and HIV are deemed unnecessary. Across the world over, HIV and AIDS response in Australia is recognised as a success. The national prevalence is lower compared to other high income countries. Through peer education and community base organisations the IDUs, g ay communities, and raise workers in Australia on a national gesture prepared early and effective on the embryonic crisis such as providing support, care and education on the importance of safe sex and drug injecting practises. Initially, the government and healthcare professionals established sturdy leadership program, across the affected communities and the epidemic at large. Australia continues to utilize and gain from the good leadership foundation and the level of the policy innovation. For instance, the implementation of