Strategic Audit of Mohawk Industries Assignment

Strategic Audit of Mohawk Industries - Assignment ExampleAccording to SEC Form 10-K of the company, the Mohawk element or subsidiary designs, manufactures, sources distributes, and markets its deck application product lines, which include carpets, ceramic tile, laminate, rugs, carpet pad, hardwood and resilient. Brands under the segment include Mohawk, Aladdin, MohawColorCenter, Floorscapes, Portico, Mohawk Home, Bigelow, Durkan, Horizon, Karastan, Lee and Merit.The Dal-Tile segment designs, manufactures, sources, distributes and markets a broad line of ceramic tile, porcelain tile products. Primary brands under the Dal-Tile segment include Dal-Tile and American Olean. According to the SEC Form 10-K, the Dal-Tile segment is vertically integrated from the production of raw materials for body and glass preparation to the manufacturing and distribution of ceramic and porcelain tile. Based on Form 10-K, the Unilin segment designs, manufactures, sources, licenses and markets a broad line of ceramic tile, porcelain tile, natural stone and other products. The Unilin segment is one of the largest vertically-integrated laminate flooring manufacturing in the U.S. producing laminate flooring and related high-density fiberboard and also produces roofing systems, insulation panels and other wood products.Thus, the Mohawk segment concentrates on carpets, rugs, and floor covers in general, the Dal-Tile segment focuses on the ceramic and porcelain floor covers and tiles business, and the Unilin segment focuses on laminate covering and expansion of the company to other types of house or building-related businesses but normally wood or wood-related or fiberboards. Mohawk Industries describes herself to be in the leading market positions in carpets, ceramic, laminate, rugs and mats, stone flooring and countertops, and wood products. Data available fall out to support her claims.As the leading firm in the market, Mohawks financial data (shown in Annexes 1 to 9 of this work) is indicative of the industrys long-term profitability.